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Home service agencies

Run LSA for HVAC, plumbing,
and every trade client.

High lead volume, seasonal budgets, multiple locations per client. LSANinja was built for agencies managing home service portfolios — one dashboard, every trade, full ROI visibility.

Full API access — leads + call recordings · $25–$80+ avg CPL (HVAC metro $100+) · HVAC, plumbing, roofing, electrical, pest control

Home service categories on LSA

HVAC Plumbing Roofing Electrical Pest Control Locksmith Garage Door Painting Landscaping Flooring Appliance Repair Window Cleaning Tree Service Junk Removal Moving
The home service problem

High volume, seasonal swings, multiple locations. Most LSA tools can't keep up.

40%

CPL increase since 2023 in competitive markets

HVAC in Phoenix or roofing in Chicago — CPL has risen sharply. Agencies that can't show clients their exact cost-per-booked-job lose the account to someone who can.

3–10

Locations per trade client in metro markets

That roofing company you manage has a downtown location, a north suburb location, and is adding a third. Three separate LSA profiles, three budgets, one report. Most tools make you log in three times.

67%

Contractors report lead quality has declined

Wrong-number calls, duplicate leads, out-of-service-area inquiries — home service leads have noise. Dispute tracking and charge status reporting matter more than ever. Spreadsheets don't cut it.

Built for home service agencies

One dashboard for your entire home service portfolio.

🔧

Full API access — calls and leads

Home service accounts get full Google LSA API access — automated lead pull, call recording playback, charge status. Your HVAC client can listen to every recorded lead call directly in their portal.

📍

Multi-location per client

Connect multiple LSA profiles for a single client. Switch between locations in the account switcher. See a roofing client's downtown performance vs. their north suburb location side by side.

💰

ROI at trade-specific margins

Log job revenue per lead. Track cost per booked job against LSA spend. Show your HVAC client: "You spent $3,200 on LSA. Those leads became $24,000 in booked jobs." That's the renewal conversation.

📞

Dispute tracking across the portfolio

Tag disputed leads in the pipeline, track Google's credit response, and show your clients the net charged CPL (not just the gross). At $80/lead for metro HVAC, every credit recovered matters.

🏠

White-label portal for every trade client

Your plumbing client's dispatcher moves their own leads through the pipeline every day — inside your branded portal. They log job status, move to Won, track outcomes. You see it all from your oversight view.

📊

Agency-wide pipeline with account switcher

Manage 15 home service clients from one login. Account switcher, funnel summary across all accounts, full CRM per client. Scale from 5 clients to 50 without adding management overhead.

$80+
Metro CPL
HVAC in competitive markets
70+
Home service categories
eligible for LSA
100%
API access
leads + call recordings
2.93x
Avg ROI tracked
revenue ÷ ad spend
Home service workflow

Running home service LSA with LSANinja

01
Connect via full API

Link the client's Google LSA account. Leads, charge status, and call recordings start flowing in automatically. No CSV, no manual work.

02
Invite the client's team

Create client-side logins for the dispatcher or office manager. They get access to a white-labeled portal showing only their leads.

03
Dispatcher moves leads daily

The dispatcher logs calls, moves leads to Appointment Set, marks jobs Won or Lost. Job revenue logged at close. Your oversight view updates in real time.

04
ROI report proves value at renewal

Bring up the dashboard at the quarterly meeting. Spend vs. booked jobs. Dispute recovery summary. Number of charged vs. disputed leads. They stay.

Ready to start?

Build your home service LSA practice on proper infrastructure.

White-label portal, full API access, live ROI tracking per client. Book a demo to lock in founding pricing forever.

Book a demo → Book a demo
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